21
APR
2017

How to Run a Successful Preorder Campaign

I recently had a lengthy email exchange with a writing friend who asked me if I had any tips or suggestions regarding preorder campaigns, and I realized this information might be useful to a lot of writers. So here I am, sharing what I’ve learned after running several...
18
AUG
2011

Why you should read every hardcover with the book jacket OFF

(Besides not wanting to crinkle, bend, bruise or blemish the lovely jacket, of course.) One of my favorite parts about buying a new book is peeling off the jacket and seeing what’s underneath. Many times, the jacket-less version of a book is not terribly exciting. A plain...
16
JAN
2011

To judge or not to judge…

They say don’t judge a book by its cover, but sometimes it’s difficult not to. I recently picked up Brenna Yovanoff’s The Replacement at the library solely because of the cover. It wasn’t that the inside jacket didn’t read well – it does – but the...